Pinched bystate budget cuts,theUniversity of Californiasystem has set its sights on a lesser tapped resource: well-off students from beyond theGolden State.The system accepted nearly twice as many non-Californiafreshmen for this fall as it did two years ago, opening its doors to students willing to pay a premium to attend the state's top universities. UCofficials are aggressively courting non-resident students through college fairs and highschool counselors.UCSan Diego,which had the system's biggest admissions jump, offers a separate brochure that could have come from the local tourist bureau, complete with photos of surfers and sun-drenched beaches.
Read more here: http://www.sacbee.com/2012/05/03/4461864/uc-looks-beyond-california-to.html#storylink=cpy