Thursday, August 21, 2014

Diverse Conversations: Is Higher Education Worth It? - Matthew Lynch, Huffington Post

Speaking with Yvonne Tocquigny who is CEO of Tocquigny, a company that specializes in brand management and development for colleges and universities. "Online learning and MOOCS will provide innovative ways for schools to cut costs by curbing the cost of labor (the #1 cost for most schools) and amortizing their investment in the best teachers. This will have to be balanced with the need to continue to convince students that the value of an online course from their school is somehow superior to that of a less expensive institution. Many people believe that in a few years, one will be able to acquire online learning through Amazon. So schools will have to do more over time to define the value of a degree from their particular school. They will have to become more efficient at attracting the right students to their school." http://www.huffingtonpost.com/matthew-lynch-edd/diverse-conversations-is_b_5678055.html