Friday, January 23, 2015

Outlook on enrollment: Perfect storm of challenges ahead - Dawn Papandrea, University Business

From declining numbers of traditional-age high school graduates and changing student demographics, to the overall concern among consumers about the value of a higher education, anxiety will haunt enrollment administrators moving forward. “Last year was a stressful year for many colleges, and it has just exacerbated because of market conditions,” says John Lawlor, principal and founder of The Lawlor Group, a higher education marketing firm. Many private colleges and universities, for instance, missed enrollment goals.

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