Colleges work to build donor base among young alumni - Jarrett Carter, Education Dive

Northeastern University was criticized last month for a one-day fundraising campaign which promised a $1,000 payout towards student loans for randomly selected donors. The campaign highlights the difficulty of cultivating donors among recent graduates, and the work to reverse a downward trend in alumni giving which has dropped nationally by more than 3% in the last nine years. The biggest challenge in tracking recent graduates is to keep updated mailing information from graduates who are likely to move for careers or graduate school. http://www.educationdive.com/news/colleges-work-to-build-donor-base-among-young-alumni/421941/