Thursday, April 6, 2017

How much longer will students be willing to go away to college? - Jeffrey J. Selingo, Washington Post

“There is a recruitment war,” said Jon Boeckenstedt, associate vice president for enrollment management and marketing at DePaul University in Chicago. “Colleges are spending a lot more money to go a lot farther away to get students.” In seven states, the number of high school graduates leaving to go out-of-state to college has more than doubled since 2008. Those top exporters include Arizona, Georgia, Mississippi, Nevada, North Carolina, Texas, and the biggest of all, California. But even as more colleges expand their search area for prospects, there are several signs that the number of students willing to get on a plane or drive several hours to go to college is not keeping pace, according to a study I recently authored on the future of college admissions. https://www.washingtonpost.com/news/grade-point/wp/2017/03/25/how-much-longer-will-students-be-willing-to-go-away-to-college/