Attracting young alumni donors a persistent challenge, report finds - Pat Donachie, Education Dive

Higher ed institutions are often struggling in their attempts to connect with young alumni and millennial graduates in order to cultivate them as potential donors, according to a new report from Ruffalo Noel Levitz. According to Caryn Stein, the organization’s vice president of marketing, part of the issue stems from institutions not individualizing their attempts to cultivate their most recent graduates. “Even though this is such a challenge, we haven’t seen fundraisers adapt a specific approach to this population,” she said. “There’s an opportunity there, but it will require a shift in the approach.” http://www.educationdive.com/news/attracting-young-alumni-donors-a-persistent-challenge-report-finds/507477/