For Sale: Survey Data on Millions of High School Students - Natasha Singer, NY Times

These marketing programs are generally legal, taking advantage of the fact that there is no federal law regulating consumer data brokers. They also face little oversight because federal education privacy laws make public schools, and not their vendors, directly responsible for controlling the spread of student data. But the handling of student surveys is receiving heightened scrutiny, particularly in the wake of revelations about Cambridge Analytica, a voter-profiling company that siphoned off the data of Facebook users who took a personality questionnaire. https://www.nytimes.com/2018/07/29/business/for-sale-survey-data-on-millions-of-high-school-students.html