Fundraising to support deep tuition discount at St. John's College - James Paterson, Education Dive

St. John's College, a private institution with two campuses that offers small classes with curriculum formed around what it calls "great books," plans to cut its published annual tuition by $17,000 and make up the lost revenue with a $300 million fundraising campaign. The college, with campuses in Annapolis, Maryland, and Santa Fe, New Mexico, will cut its published tuition price from $52,000 to $35,000 starting next fall, although officials estimate the cost to educate each student is about $60,000 annually. Some experts suggest tuition-cutting initiatives are simply marketing tools and either don't trim tuition fairly or don't raise sufficient funds. The college has seen tuition revenue decline as a percentage of their budget to 40% in 2017 from 70% in the past amid enrollment declines, Inside Higher Ed reported. https://www.educationdive.com/news/fundraising-to-support-deep-tuition-discount-at-st-johns-college/532316/