Monday, January 21, 2013
Colleges Lose Pricing Power - MICHAEL CORKERY, Wall Street Journal
The demand for four-year college degrees is softening, the result of a perfect storm of economic and demographic forces that is sapping pricing power at a growing number of U.S. colleges and universities, according to a new survey by Moody's Investors Service. Students at the University of Washington in Seattle. Gov. Chris Gregoire wants the Legislature to give college parents a break during the next two years by freezing tuition, but officials at Washington's universities say that won't help them solve their budget problems. Moody's also attributed the enrollment decline at some public universities to a "heightened scrutiny of the value of higher education" after years of tuition increases and stagnating family income. The credit-rating firm said in its report that more students are "increasingly attending more affordable community colleges, studying part time, or electing to enter the workforce without the benefit of a college education." "We have a more informed class of college consumers," said Bonnie Snyder, founder of Kerrigan College Planning in Lancaster, Pa. "Everyone today knows someone who went to college and ended up with a career that didn't justify the cost. They see college as a more risky investment."
http://online.wsj.com/article/SB10001424127887324442304578231922159602676.html