University of Phoenix tries to grow some ivy - Amy Scott, Marketplace Morning

The Phoenix image has been a bit battered lately. For-profit colleges have been criticized for aggressive recruiting, high tuition and low graduation rates. Enrollment at the University of Phoenix has fallen almost 30-percent in the last three years and stock in its parent company has cratered.“What we are doing is repositioning the University of Phoenix,” says chief business operating officer Barry Feierstein. The innovation course is the university’s first foray into high-end professional development, he says. It will be distributed to corporations and offers no credit. Feierstein also says the university is working more closely with employers to help graduates of its degree programs land jobs. http://www.marketplace.org/topics/business/education/university-phoenix-tries-grow-some-ivy