They say colleges will see their control over the market slip while consumers increase their power. New content producers like companies and museums are entering the postsecondary market. Students will often prioritize personalized education and low prices. Measuring learning by time in seats will transition to outcome-based education. Degrees won't necessarily be the dominant form of credential anymore as students turn to "just-in-time education" that quickly teaches them the skills for microcredentials they need for the labor market.
https://www.highereddive.com/news/can-colleges-compete-with-companies-like-coursera/607324/
