The NCAA college football season is supposed to start in late August, but major conference programs, including Ohio State, Clemson and Oklahoma, have reported positive Covid-19 tests among players. At some top programs, football can generate $150 million and as much as 75% of college sports revenue annually, and schools already have cut three times as many less popular sports during the pandemic as they did in the past three years combined.
https://www.cnbc.com/2020/07/18/will-college-football-happen-what-a-lost-season-means-for-ncaa-economy.html
